British Gas Achieves Recruitment Energy Efficiency
British Gas Services recruits around 1,500 people per year into engineering, call centre and sales positions. As anyone who has tried to recruit such candidates will testify, attracting the right volume of applicants is the first, but certainly not the last major obstacle. In 2006 BGS was certainly attracting the right number of applicants to fill the positions, but with pre-selection sifting producing variable results, meaning that only 25% of candidates make the grade at assessment centre, something had to be done to improve the efficiency and effectiveness of the process.
This is the story of how an innovative value-driven approach to recruitment has helped British Gas Services more than halve the cost of filling their vacancies, while simultaneously improving candidate quality by more than 50%.
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