Retail corporate communications and change
We understand the difficulty in ensuring that strategic messages, branding and values are carried down from head office to customer service staff. We have helped companies such as Boots and Specsavers do just that by providing communications solutions that win the hearts and minds of all their stakeholders.
From large scale conferences to video based interventions we applied the psychological principles of corporate communications and engagement to help these retailers with the implementation of change resulting from new mergers, acquisitions, values and practices.
View our case study of how we assisted Boots with their merger with Alliance Pharmacy; rolling out their brand through 1000 stores.
View our case study on how we worked with newly merged Alliance Boots to shape the future of their training for all pre-registration pharmacists.
Our retail corporate communications and change clients include:
What our clients say:
"When it comes to designing and delivering conferences, Criterion Partnership have great organisational skills and attention to detail. They know how to reach out to the audience and stir up their motivations - they've helped us to deliver messages in ways that are compelling and memorable."
Steve Duncan, Executive Chairman, Alliance Boots
